I AM 

A graphic
designer visualizing
a better world.




I CARE ABOUT

Health
Housing
Community




I WORK FOR

Agencies
Nonprofits
Startups 

 


I STUDIED 

Graphic Design
Social Design

Anthropology




I DESIGNED

01
a brand toolkit for a wellness practitioner.


02
a digital report about global public health impact.


03
a website that served unhoused people in LA.


04
an app prototype for chronically ill women.


05
a typeface tribute to theater in NOLA.


06
an online event about safer sex, HIV, and COVID-19.

 

︎︎︎LINKEDIN
︎︎︎EMAIL



I AM 

A graphic designer visualizing a better world.


︎︎︎ LinkedIn
︎︎︎ Email 
BUILDING A BRAND IDENTITY
W/KRYSTEN PECK



MY ROLE
Logo design 
Social media 
Branding toolkit

BACKGROUND 

For years, Krysten had been posting wellness tips alongside beautiful black and white photos. She was ready to go further and to step up her social media presence. 



CHALLENGE

Krysten had a solid look and feel to both uphold and expand upon. She wanted a brand that paid tribute to her Jamaican roots and that stood out from other wellness accounts. Eventually she would be interested in merch.



SOLUTION 

Krysten required more than a logo: she needed a toolkit of elements so that she keep developing the brand independently. Just like her photos, her identity system is full of movement. It pays subtle homage to her roots through the vibrant color palette and psychedelic type.