I AM 

A graphic
designer visualizing
a better world.




I CARE ABOUT

Health
Housing
Community




I WORK FOR

Agencies
Nonprofits
Startups 

 


I STUDIED 

Graphic Design
Social Design

Anthropology




I DESIGNED

01
a brand toolkit for a wellness practitioner.


02
a digital report about global public health impact.


03
a website that served unhoused people in LA.


04
an app prototype for chronically ill women.


05
a typeface tribute to theater in NOLA.


06
an online event about safer sex, HIV, and COVID-19.

 

︎︎︎LINKEDIN
︎︎︎EMAIL



I AM 

A graphic designer visualizing a better world.


︎︎︎ LinkedIn
︎︎︎ Email 

SELLING LANDLORDS ON HOUSING JUSTICE 
W/SWELL CREATIVE GROUP




MY ROLE
Branding 
Web Design
Ads and Social Media


PARTNER ROLES
Down the Street
| Animated Illustration
Gregory Hubacek
| Creative Direction

BACKGROUND 

I was the design consultant on PATH's LeaseUp Los Angeles project. Their goal was to match property owners with potential tenants experiencing homelessness. 


CHALLENGE

The client wanted a refined brand, a new website, social media assets, and ads that catered to their target audience of property owners. We needed to find a way to elevate the existing colors and typefaces into an experience that would make property owners trust LeaseUp to match them with reliable tenants.


SOLUTION 

Since property owners are typically cash-driven (as confirmed in user research), we followed the money and leaned into a tech-inspired look. We took special care to make the sign-up form CTA into an easy and enjoyable process. Pulling from the existing shapes in the LeaseUp logo, a form drops down from the branded arrow when the user clicks the CTA.