︎ Create your memento in multiples

Printed curiosities will always feel like a special offering in a digital world. I enjoy creating card decks because they stretch brands to their limits. A deck offers a unique opportunity to create a cohesive set with individual moments.

Role: Creative direction and print design
Advisor: Rebekah Erev

There is a Jewish mystical belief that Hebrew letters are the building blocks of the cosmos. As a Jewish graphic designer, I became interested in the magical correspondence of the Hebrew letters codified in a text called the “Sefer Yetzirah” or “Book of Creation.” I created two decks meant to be used to connect spiritually to the letters.